Marketing and Business Essentials
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Marketing and Business Essentials

by Jerome Lawrence, Cheri Mitchell

Business Marketing entrepreneurship
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Marketing and Business Essentials provides an accessible entry point into the closely connected fields of marketing and business. Written by Jerome Lawrence and Cheri Mitchell, it is suited to readers seeking a general foundation in essential concepts, terminology, and practical areas of study.

About This Book

Marketing and Business Essentials is a business-focused title by Jerome Lawrence and Cheri Mitchell.

The book centers on marketing and foundational business concepts, as indicated by its title.

It may serve as a starting point for readers seeking a general introduction to these connected areas.

Its broad subject focus makes it suitable for learning, review, or general professional interest.

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I will be using this book for: