NeuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAI
by A.K. Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev
NeuroAI explores the meeting point of neuroscience, generative artificial intelligence, and consumer marketing. It offers a focused look at how these powerful fields can inform efforts to understand consumers, shape engagement, and develop new approaches to winning attention in an increasingly technology-driven marketplace.
About This Book
NeuroAI examines the intersection of neuroscience and generative artificial intelligence.
The book focuses on applying these fields to consumer understanding and engagement.
It presents a business and marketing perspective on how technology can inform efforts to influence consumer minds.
Written by A.K. Pradeep, Anirudh Acharya, Rajat Chakravarty, and Ratnakar Dev, the book explores the emerging idea of NeuroAI.
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