Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
A practical guide to integrated marketing communication that places the consumer at the center of digital-era strategies and brand messaging.
About This Book
Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era explores modern marketing strategies centered on consumer needs.
The book addresses how digital platforms have transformed communication between brands and audiences.
Readers will learn foundational principles for coordinating marketing messages across multiple channels.
Emphasis is placed on building consistent brand experiences that resonate with today’s consumers.
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