Positioning: The Essence of Marketing Strategy
by Marian Chapman Moore, Richard L. Helstein
Positioning: The Essence of Marketing Strategy provides a focused exploration of positioning within marketing strategy. Written by Marian Chapman Moore and Richard L. Helstein, it is suited to readers seeking a concise resource on a foundational marketing concept.
About This Book
Positioning: The Essence of Marketing Strategy focuses on positioning within the broader field of marketing strategy.
The book is authored by Marian Chapman Moore and Richard L. Helstein.
It offers a focused title for readers studying or working with marketing concepts, strategic thinking, and brand-related decision-making.
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