Digital Marketing: Strategy, Planning & Disruption
Digital Marketing: Strategy, Planning & Disruption offers a focused look at the foundations of digital marketing, bringing together strategy, planning, and the disruptive forces shaping the field. Written by Annmarie Hanlon, it provides a relevant starting point for readers exploring modern marketing.
About This Book
Digital Marketing: Strategy, Planning & Disruption examines digital marketing through the connected themes of strategy, planning, and disruption.
Written by Annmarie Hanlon, the book is intended for readers interested in understanding the role of digital thinking in contemporary marketing.
Its broad focus makes it relevant to students, professionals, and anyone seeking a structured introduction to digital marketing concepts and practices.
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