The Art of Storytelling in Building Brands (Trilogy: The Art of Storytelling: Earned Media, Data Driven-PR & Building Brands)
The Art of Storytelling in Building Brands explores the relationship between storytelling and brand development. As part of The Art of Storytelling trilogy, it brings together themes of earned media, data-driven public relations, and building brands for readers interested in modern marketing and communications.
About This Book
The Art of Storytelling in Building Brands examines storytelling in the context of brand development.
The book’s subtitle highlights three connected areas: earned media, data-driven public relations, and building brands.
It is presented as part of The Art of Storytelling trilogy by Cyn Hawkins Davis.
This title may interest readers exploring marketing, public relations, communications, and brand strategy.
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