Marketing Metrics
by Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein
Marketing Metrics is a focused business and marketing title centered on measurement. Written by Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein, it suits readers seeking a resource devoted to understanding the metrics associated with marketing.
About This Book
Marketing Metrics focuses on the role of measurement in marketing.
The book is authored by Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein.
Its subject makes it relevant to readers interested in marketing performance, business analysis, and measurable decision-making.
With its clear emphasis on metrics, it provides a focused addition to business and marketing collections.
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