AI Marketing Primer: A Comprehensive Guide for Marketers on Artificial Intelligence
by Mike Allton
AI Marketing Primer offers marketers an accessible introduction to artificial intelligence and its growing role in contemporary business. Designed as a comprehensive guide, it provides foundational perspective for readers who want to understand AI in a marketing context and build familiarity with this evolving technology.
About This Book
AI Marketing Primer introduces artificial intelligence through the lens of marketing.
Written for marketers, the book provides a starting point for understanding AI and its relevance to contemporary marketing practice.
Its comprehensive approach is suited to readers seeking foundational guidance on a rapidly developing area of business and technology.
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