差異化勝出,創新與個性化的行銷心理戰:行銷就需要一些梗,一眼看穿消費者內心 (Traditional Chinese Edition)
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差異化勝出,創新與個性化的行銷心理戰:行銷就需要一些梗,一眼看穿消費者內心 (Traditional Chinese Edition)

by 張海良

Business Psychology Marketing
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Explores psychological marketing tactics and creative hooks to help brands differentiate themselves and connect with consumers through innovative and personalized strategies.

About This Book

This book examines marketing strategies that leverage psychology and creativity to stand out in competitive markets.

It discusses the use of distinctive hooks and messaging to capture consumer attention and influence decision-making.

The content focuses on practical approaches for building brand identity through personalization and innovation.

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I will be using this book for: