Demand: The Great Inversion - How to Ignite & Capture Human Desire in the Age of Al Abundance
by Ciaran Foley
Demand considers how abundance may transform the way people want, choose, and buy. Ciaran Foley explores the challenge of understanding and shaping human desire, with a focus on how businesses can ignite and capture demand in a changing economic and cultural environment.
About This Book
Demand examines the changing nature of human desire in an age defined by abundance.
It focuses on how businesses can understand, stimulate, and capture demand in a shifting marketplace.
The book presents a business and marketing perspective on the relationship between customer desire and commercial opportunity.
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