Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers (Management on the Cutting Edge)
by Michael D. Johnson, Fred Selnes
Customer Portfolio Management explores how businesses can create value while managing a large and continually changing customer base. Framing customers as a portfolio, Michael D. Johnson and Fred Selnes offer a management-oriented perspective for readers interested in marketing, strategy, and customer relationship decisions.
About This Book
Customer Portfolio Management examines how organizations can manage a broad portfolio of customers while working to create value.
Michael D. Johnson and Fred Selnes present the subject as a management challenge involving both customer relationships and portfolio-level thinking.
The book is intended for readers interested in business strategy, marketing, and the management of customer portfolios.
Its focus is on understanding the opportunities and challenges associated with a large, changing customer base.
Reviews
No reviews yet. Be the first to review this book!