Podstawy Nowoczesnego Marketingu: Polskie Wydanie (Polish Edition)
by Philip Kotler, Mariusz Soltanifar, Kotler-I & Partners, Sadia Kibria, Barbara Mróz-Gorgoń
This Polish-language edition presents an introduction to the foundations of modern marketing. Written by Philip Kotler and fellow contributors, it offers a broad starting point for readers studying marketing, business, or related subjects.
About This Book
Podstawy Nowoczesnego Marketingu is a Polish-language edition about the foundations of modern marketing.
The book is authored by Philip Kotler, Mariusz Soltanifar, Kotler-I & Partners, Sadia Kibria, and Barbara Mróz-Gorgoń.
It is intended for readers seeking a general introduction to contemporary marketing concepts and practice.
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