SDG-Aligned Branded Content Strategies: Planning for Brands with Purpose
SDG-Aligned Branded Content Strategies examines how brands can plan meaningful content connected to the Sustainable Development Goals. It presents a purpose-focused perspective on branded content, helping readers consider how sustainability, communication, and brand planning can work together.
About This Book
SDG-Aligned Branded Content Strategies explores how brands can plan content with purpose.
The book focuses on connecting branded content strategies with the Sustainable Development Goals (SDGs).
It offers a framework for considering sustainability and purpose within brand communication and planning.
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