Marketing: Principles and Practice: A management-oriented approach (Opresnik Management Guides)
by Svend Hollensen, Marc Oliver Opresnik
Marketing: Principles and Practice offers a management-oriented introduction to the essential principles and practical dimensions of marketing. Written by Svend Hollensen and Marc Oliver Opresnik, this guide is suited to readers developing their understanding of marketing within business and organizational settings.
About This Book
Marketing: Principles and Practice presents marketing through a management-oriented approach.
The book focuses on marketing principles and their practical application in organizational contexts.
It is written by Svend Hollensen and Marc Oliver Opresnik as part of the Opresnik Management Guides.
This title may suit students, professionals, and readers seeking a structured introduction to marketing management.
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