Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Sustainable Marketing, Branding, and Reputation Management explores strategies for aligning marketing and branding with a greener future. It considers how businesses can approach sustainability, communicate responsibly, and manage their reputations while developing long-term, environmentally conscious priorities.
About This Book
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future focuses on the relationship between marketing and sustainability.
The book addresses branding in the context of environmental responsibility and long-term business priorities.
It also examines reputation management as part of communicating and supporting a greener future.
With its emphasis on strategy, the book is suited to readers interested in sustainable business and responsible marketing practices.
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