Introduction to Marketing: In the New Age (The TOP of Marketing)
Introduction to Marketing: In the New Age provides a general introduction to the marketing field. Designed for readers seeking foundational knowledge, it explores marketing in the context of a changing business environment and offers an accessible starting point for further study.
About This Book
Introduction to Marketing: In the New Age offers a starting point for readers who want to understand marketing fundamentals.
The book presents marketing as a field connected to changing times and modern business practices.
It is suited to newcomers, students, and readers seeking a broad introduction to marketing concepts.
Use it as an entry point for developing a clearer understanding of marketing and its place in today’s business environment.
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