優衣策略 UNIQLO思維：柳井正的不敗服裝帝國，超強悍的品牌經營策略 (Traditional Chinese Edition)
by 谷本真輝，金躍軍
Explore the brand strategies and leadership principles behind UNIQLO’s rise, as detailed through the insights of Tadashi Yanai and the company’s business model.
About This Book
This book examines the business strategies and brand management principles that have shaped UNIQLO into a global clothing powerhouse.
Readers will learn about the leadership approach of founder Tadashi Yanai and how his decisions influenced the company’s growth and market position.
The text focuses on operational and marketing tactics used to build a resilient and competitive apparel empire.
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