服務業行銷與管理：精華理論與最佳案例
by 戴國良
This resource covers core theories and practical cases in service marketing and management for students and professionals.
About This Book
服務業行銷與管理：精華理論與最佳案例 presents key concepts in service marketing and management.
The book compiles essential theories relevant to the service industry.
Readers can explore practical applications through selected case studies.
Content is structured to support both academic study and professional practice.
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