Strategic Sport Communication
by Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin
Strategic Sport Communication explores the role of communication in the sports world. Written by Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, and Andrea N. Geurin, it serves as a focused resource for readers studying sport, communication, and strategy.
About This Book
Strategic Sport Communication focuses on the relationship between strategic communication and the sports industry.
The book provides an academic resource for readers studying how communication is used to understand, represent, and support sport.
Its subject matter connects sports with communication, making it relevant to students and professionals interested in the strategic side of the field.
Written by Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, and Andrea N. Geurin, this title presents sport communication as a focused area of study.
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