Digital Marketing Analytics: In Theory And In Practice (Black & White Print Version)
Digital Marketing Analytics: In Theory And In Practice offers a focused look at digital marketing analytics from both theoretical and practical perspectives. This black-and-white print edition is suited to readers studying marketing, working with digital data, or seeking a structured introduction to the field.
About This Book
Digital Marketing Analytics: In Theory And In Practice introduces the subject of analyzing digital marketing through both conceptual and practical perspectives.
This black-and-white print version is designed for readers who want a physical edition focused on digital marketing analytics.
The book may serve as a useful reference for exploring how marketing data and analytical thinking relate to digital marketing activities.
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