Kellogg on Marketing (3rd Edition): The Marketing Faculty of the Kellogg School of Management
by Philip Kotler, Alexander Chernev
Kellogg on Marketing, now in its third edition, offers a focused resource on marketing from Philip Kotler and Alexander Chernev. Associated with the Kellogg School of Management, it is designed for students, educators, and business professionals seeking a dependable foundation in marketing.
About This Book
Kellogg on Marketing presents a marketing-focused resource associated with the faculty of the Kellogg School of Management.
This third edition is authored by Philip Kotler and Alexander Chernev.
It is suited to readers seeking a business and marketing reference for study, teaching, or professional development.
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