Domain 1: Research: MARKENDIUM: SMPS Body of Knowledge
by Smps Society For Marketing Professional Services
Part of the SMPS Body of Knowledge, this guide presents core research concepts for marketing professionals in the architecture, engineering, and construction industries.
About This Book
Domain 1: Research forms part of the SMPS Body of Knowledge and addresses research fundamentals relevant to marketing professional services.
The volume is produced by the Society for Marketing Professional Services and serves as a reference for practitioners and students.
Content focuses on established research principles and their application within professional-services marketing contexts.
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