Domain 3: Client & Business Development: MARKENDIUM: SMPS Body of Knowledge
by Smps Society For Marketing Professional Services
This volume presents essential guidance on client and business development for marketing professionals in the architecture, engineering, and construction industries.
About This Book
Domain 3: Client & Business Development is part of the MARKENDIUM series published by the SMPS Society for Marketing Professional Services.
It addresses core principles and practices for developing client relationships and expanding business opportunities.
The content supports marketing professionals working in professional services firms.
Readers can use the material to strengthen strategic approaches to client acquisition and retention.
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