Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification
by Greg Jarboe, Matt Bailey, Michael Stebbins
Digital Marketing Fundamentals is OMCP’s official guide to OMCA certification. Written by Greg Jarboe, Matt Bailey, and Michael Stebbins, it provides a structured introduction to essential digital marketing concepts for learners, aspiring professionals, and anyone preparing to establish foundational knowledge in this evolving field.
About This Book
Digital Marketing Fundamentals presents an introduction to the core principles of digital marketing.
Designed as OMCP’s official guide to OMCA certification, it supports readers preparing to build or validate their foundational knowledge.
The book offers a structured starting point for understanding digital marketing as a professional discipline.
It is suited to learners, aspiring marketers, and professionals seeking a broad grounding in the field.
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