Principles of Marketing
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Principles of Marketing

by Philip Kotler, Gary Armstrong, Sridhar Balasubramanian

Business Textbook Marketing
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Principles of Marketing provides a structured introduction to marketing for students and other learners. Authored by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian, it serves as an educational resource for understanding the field and its place within business.

ASIN B0BS5XZG9G Views 123 Publisher Pearson Year 2023 Edition 19 Format Kindle Edition Product Group Digital Ebook Purchas Pages 766 Created March 30, 2026 Updated November 03, 2026
About This Book

Principles of Marketing presents an introduction to the field of marketing.

Written by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian, the book offers a structured resource for learning about marketing concepts and practices.

It is suited to readers seeking educational material on marketing within a business context.

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