Consumer Behaviour
by Zubin Sethna
Consumer Behaviour introduces the study of how people engage with products, services, brands, and markets. Written by Zubin Sethna, it offers a broad foundation for readers exploring consumer decision-making and its importance in business and marketing.
About This Book
Consumer Behaviour examines the study of consumers and their interactions with products, services, brands, and markets.
The book is suited to readers seeking a general introduction to the topic within business and marketing.
It provides a foundation for considering the factors that shape consumer choices and marketplace activity.
Consumer Behaviour may be useful for students, professionals, and anyone interested in the relationship between people and commerce.
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