Strategic Market Research: A Guide to Conducting Research that Drives Businesses
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Strategic Market Research: A Guide to Conducting Research that Drives Businesses

by Anne E. Beall

Business Marketing Strategic Research
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Strategic Market Research presents a practical introduction to conducting research that supports business strategy. Anne E. Beall’s guide focuses on gathering and using market insights to inform decisions, helping readers connect research activities with the needs and goals of a business.

ISBN-13 9798985888447 ASIN B0BMSNY2C2 Views 109 Publisher Beall Research Year 2022 Edition 4th ed. Format Paperback Product Group Book Pages 142 Adult No Created February 08, 2026 Updated October 24, 2026
About This Book

Strategic Market Research introduces the role of research in understanding markets and supporting business decision-making.

The book focuses on conducting research with a strategic purpose, connecting information and analysis to broader business goals.

It is intended for readers seeking a practical foundation in market research and its applications in business.

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I will be using this book for:
2 total votes