Strategic Market Research: A Guide to Conducting Research that Drives Businesses

by Anne E. Beall

Business Marketing Strategic Research

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A practical guide to conducting market research that informs business decisions and strategy.

ISBN-13 9798985888447 ASIN B0BMSNY2C2 Views 100 Publisher Beall Research Year 2022 Edition 4th ed. Format Paperback Product Group Book Pages 142 Adult No Created February 08, 2026 Updated October 06, 2026

About This Book

Strategic Market Research provides guidance on conducting research that supports business decisions.

The book focuses on methods for gathering and analyzing market data.

It is designed for professionals seeking to improve their research practices.

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