用數據讓客人買不停：Google策略長教你解讀數據，善用對話打造長久顧客關係: Converted: The Data-Driven Way to Win Customers' Hearts (Traditional Chinese Edition)
Neil Hoyne presents a data-driven approach to understanding customers, using insights and meaningful conversations to encourage purchasing and build lasting relationships. This Traditional Chinese edition offers practical business thinking for readers interested in customer engagement, marketing, and the role of data in decision-making.
About This Book
本書探討如何運用數據，更深入地理解顧客與購買行為。
作者尼爾·霍恩以 Google 策略長的視角，介紹數據在顧客經營與商業決策中的角色。
內容聚焦於解讀數據，以及如何善用對話與顧客建立更具持續性的關係。
對希望以數據改善行銷、銷售與顧客互動的讀者而言，本書提供一套以顧客為核心的思考方向。
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