Essentials of Marketing: Theory and Practice for a Marketing Career
Essentials of Marketing offers a clear foundation in marketing theory and practice. Written for readers preparing for a marketing career, it brings together essential concepts and practical perspectives to support learning, professional development, and a stronger understanding of the marketing field.
About This Book
Essentials of Marketing introduces the core ideas and practices associated with marketing.
The book connects marketing theory with practical application for readers developing their understanding of the field.
It is designed for those preparing for a marketing career or seeking a clear foundation in marketing principles.
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