Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)
by Erica Weintraub Austin, Bruce E Pinkleton
Strategic Public Relations Management examines how effective communication campaigns are planned and managed. With its focus on strategic public relations and professional communication, the book offers a useful foundation for readers studying or practicing campaign development, communication management, and public relations.
About This Book
Strategic Public Relations Management focuses on the planning and management of effective communication campaigns.
The book presents public relations through a strategic communication and management perspective.
It is intended for readers seeking to understand campaign planning within the field of public relations.
Published as part of the Routledge Communication Series, this title addresses core concepts in professional communication practice.
Reviews
No reviews yet. Be the first to review this book!