From Brand Vision to Brand Evaluation
From Brand Vision to Brand Evaluation explores how brands are shaped by a clear vision and how their performance or effectiveness can be considered. Leslie De Chernatony’s work is suited to readers studying branding, marketing, management, and the strategic role of brands in business.
About This Book
From Brand Vision to Brand Evaluation examines the relationship between a brand’s guiding vision and the ways that brand can be assessed.
Written by Leslie De Chernatony, the book is relevant to readers interested in branding, marketing, and business strategy.
It provides a focused framework for considering brand development alongside brand evaluation.
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