Framework for Marketing Management KOTLER KELLER 6th Edition Paperback

by Philip Kotler

Textbook Marketing business management

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A structured overview of marketing management principles, strategic planning, and the marketing mix for students and professionals seeking practical frameworks.

ASIN B0B2LS2XM9 Views 127 Publisher KOTLER KELLER Format Paperback Product Group Book Pages 360 Created May 01, 2026 Updated September 08, 2026

About This Book

This book presents essential marketing management concepts in a structured format.

It covers strategic planning, market analysis, and the marketing mix.

Designed for academic and professional use, it emphasizes practical application.

Readers gain a foundational understanding of contemporary marketing practices.

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