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Foundations of Marketing, 7e

by John Fahy, David Jobber

Textbook Marketing business education

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Foundations of Marketing, 7e delivers a clear introduction to marketing principles for students and professionals seeking foundational knowledge.

ASIN B09Z5XG7X3 Views 40 Publisher McGraw Hill / Europe, Middle East & Africa Year 2022 Edition 7 Format Kindle Edition Product Group Digital Ebook Purchas Pages 432 Created March 31, 2026 Updated September 09, 2026

About This Book

Foundations of Marketing, 7e provides an accessible overview of core marketing concepts.

Authored by John Fahy and David Jobber, the text covers essential topics for learners.

The book is designed for academic and professional use in marketing education.

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I will be using this book for:

Foundations of Marketing, 7e

About This Book

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