Category Design For Social Change: How Languaging, Superconsumers, And Lightning Strike Marketing Can Change The World For Good
by Christopher Lochhead, Category Pirates, Eddie Yoon
Category Design For Social Change explores how category design can support positive social impact. Drawing on the ideas of languaging, superconsumers, and lightning strike marketing, Christopher Lochhead, Category Pirates, and Eddie Yoon present a strategic perspective on changing the world for good.
About This Book
Category Design For Social Change examines how category design can be applied to efforts aimed at creating positive social change.
The book focuses on languaging, superconsumers, and lightning strike marketing as central ideas in its approach.
Christopher Lochhead, Category Pirates, and Eddie Yoon present a marketing-oriented perspective on changing the world for good.
It is intended for readers interested in the relationship between business strategy, communication, marketing, and social impact.
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