Better Business
by Kendall Martin, Mary Anne Poatsy, Michael Solomon
An accessible introduction to core business principles, covering management, marketing, finance, and operations for students and emerging professionals.
About This Book
Better Business introduces foundational concepts in modern business practices.
The text covers key areas including management, marketing, finance, and operations.
Readers gain an overview of how businesses operate in competitive environments.
The book emphasizes real-world applications and decision-making frameworks.
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