Opting in to Optimization: How Successful E-commerce Brands Convert More Customers, Increase Profits, and Create Raving Fans
Opting in to Optimization explores how successful e-commerce brands can use focused improvement to convert more customers, increase profits, and build lasting enthusiasm. R. Jon Macdonald presents an accessible business and marketing perspective for brands seeking to make optimization a central part of their online growth strategy.
About This Book
Opting in to Optimization presents an e-commerce-focused approach to improving business performance through deliberate optimization.
The book centers on three connected goals: converting more customers, increasing profits, and creating loyal, enthusiastic fans.
It is designed for successful e-commerce brands looking to refine their approach and strengthen results.
R. Jon Macdonald offers a business and marketing perspective on making optimization a purposeful part of online growth.
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