International Marketing: Principles and Practice: A management-oriented approach (Opresnik Management Guides Book 34)
by Marc Opresnik, Svend Hollensen
International Marketing: Principles and Practice offers a management-oriented introduction to marketing across international markets. Written by Marc Opresnik and Svend Hollensen, it presents core principles and practical perspectives for students, managers, and readers seeking a structured foundation in global marketing.
About This Book
International Marketing: Principles and Practice presents a management-oriented approach to marketing in international contexts.
The book focuses on principles and practice, making it relevant to readers seeking a structured introduction to global marketing management.
Written by Marc Opresnik and Svend Hollensen, this title is part of the Opresnik Management Guides series.
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