MOVE: The 4-question Go-to-Market Framework
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MOVE: The 4-question Go-to-Market Framework

by Sangram Vajre, Bryan Brown

Business Marketing strategy
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MOVE: The 4-question Go-to-Market Framework offers a structured way to consider go-to-market strategy. Written by Sangram Vajre and Bryan Brown, it centers on four guiding questions and provides a focused resource for readers exploring marketing, business planning, and strategic growth.

About This Book

MOVE: The 4-question Go-to-Market Framework focuses on go-to-market planning and strategic decision-making.

The book is authored by Sangram Vajre and Bryan Brown.

Its framework-based approach is organized around four questions, as indicated by the title.

It is intended for readers seeking a concise way to examine go-to-market considerations.

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I will be using this book for: