Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color (Business Psychology Books)
Color Psychology introduces the meanings and effects of color through a business-focused lens. Richard G. Lewis presents an accessible guide for readers interested in perception, marketing, branding, and the ways color may influence communication, consumer responses, and commercial decision-making.
About This Book
Color Psychology explores the relationship between color and human perception in a business context.
The book focuses on the meanings and effects commonly associated with different colors.
It offers an accessible introduction to applying color psychology to commercial thinking and decision-making.
Readers interested in marketing, branding, communication, and consumer psychology can use it as a starting point for considering how color may shape responses.
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