Voto do futuro 2: O marketing político em tempos de Covid-19 (Portuguese Edition)
In Voto do futuro 2, Mario Marques explores political marketing strategies amid the Covid-19 pandemic. The book examines adaptations in campaigns, the impact of digital tools, and voter engagement during health crises, offering key insights for modern political practices.
About This Book
Voto do futuro 2 delves into the dynamics of political marketing during the Covid-19 era. It addresses how campaigns adapted to health crises and digital shifts.
The book highlights the role of technology and communication in engaging voters under restrictions. It provides a comprehensive look at strategies employed in Portuguese contexts.
Through analysis of real-world examples, it offers valuable perspectives for political professionals navigating future elections.
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