CP/CB—Consumer Psychology: A Modernistic Explanation
by Robert Kozinets, Jill Avery, Banwari Mittal, Priya Raghubir, Arch Woodside
CP/CB—Consumer Psychology: A Modernistic Explanation offers a contemporary academic perspective on consumer psychology. Written by Robert Kozinets, Jill Avery, Banwari Mittal, Priya Raghubir, and Arch Woodside, it introduces the field for readers interested in psychology, marketing, business, and consumer behavior.
About This Book
CP/CB—Consumer Psychology: A Modernistic Explanation presents consumer psychology through a contemporary academic lens.
Written by Robert Kozinets, Jill Avery, Banwari Mittal, Priya Raghubir, and Arch Woodside, the book focuses on the psychological dimensions of consumption.
It is suited to readers seeking a modern introduction to the relationship between psychology, consumers, and business.
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