CP/CB—Consumer Psychology: A Modernistic Explanation
by Robert Kozinets, Jill Avery, Banwari Mittal, Priya Raghubir, Arch Woodside
This book offers a modernistic examination of consumer psychology, highlighting key principles that shape purchasing behavior and market interactions.
About This Book
Consumer Psychology: A Modernistic Explanation presents contemporary perspectives on how individuals interact with markets and make decisions.
The work draws on established research to outline key psychological principles relevant to consumption and branding.
Readers will encounter discussions of motivation, perception, and social influence within commercial contexts.
The text emphasizes evolving models that reflect changes in technology and society.
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