Via indireta: Como desenvolver e gerenciar uma rede de canais indiretos no setor de tecnologia (Portuguese Edition)
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Via indireta: Como desenvolver e gerenciar uma rede de canais indiretos no setor de tecnologia (Portuguese Edition)

by Denys Vojnovskis

Business Technology Marketing
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Via indireta offers a comprehensive guide to developing and managing indirect channel networks in the technology sector. Learn essential strategies for building partnerships, optimizing distribution, and achieving sustainable growth in indirect sales. Ideal for tech professionals aiming to enhance their channel operations.

About This Book

Via indireta explores the essentials of developing and managing indirect channels within the technology industry. It provides a structured approach to creating robust networks that enhance distribution and sales.

The book focuses on key strategies for identifying, onboarding, and nurturing channel partners. Readers gain insights into overcoming common challenges in indirect sales models.

Practical tools and frameworks are presented to optimize channel performance and drive mutual growth. This resource is tailored for professionals seeking to expand their tech business through indirect avenues.

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I will be using this book for: