Consumer Neuroscience: Ein transdisziplinäres Lehrbuch (German Edition)
An academic textbook introducing consumer neuroscience, bridging marketing, psychology, and brain research for students and professionals.
About This Book
This textbook presents consumer neuroscience as an interdisciplinary field combining insights from marketing, psychology, and brain research.
It introduces fundamental concepts and methods used to study how consumers perceive, decide, and behave.
The content is structured to support academic teaching and self-study in marketing and related disciplines.
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