什么是营销（科特勒“营销管理”的中国实践版，可做为未受过营销系统训练的人认识营销的第一本书） (科特勒新营销系列) (Chinese Edition)
'What is Marketing' is the Chinese practical edition of Kotler's 'Marketing Management,' designed as the first book for individuals without formal marketing training. It introduces fundamental concepts and strategies in an approachable way, focusing on applications relevant to the Chinese market. Part of the Kotler New Marketing Series, it equips readers with essential knowledge for business success.
About This Book
This book serves as an accessible introduction to marketing concepts, drawing from Philip Kotler's established framework adapted for the Chinese context.
Authored by Wang Sai and Cao Hu, it provides a practical guide for those new to systematic marketing education.
Part of the Kotler New Marketing Series, it emphasizes real-world applications to help readers grasp core ideas effectively.
Whether you're exploring business strategies or professional development, this edition offers valuable insights tailored to contemporary Chinese practices.
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