内容电商运营系列——淘宝直播运营与主播修炼手册

E-commerce Marketing Training

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A handbook covering Taobao live streaming operations and host training for e-commerce professionals.

ASIN B0819STCD8 Views 50 Publisher 中国电子工业出版社 Year 2019 Format Paperback Product Group Book Created June 13, 2026 Updated November 07, 2026

This book focuses on live streaming operations within the Taobao platform.

It provides guidance for developing skills as a live streaming host.

Readers can learn about operational strategies and best practices for e-commerce live broadcasts.

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