Marketing Research, Global Edition
Marketing Research, Global Edition provides an academic foundation in marketing research for students and business readers. Written by Alvin C. Burns and Ann Veeck, it presents the subject within a global marketing context and supports further study of research-based decision-making.
About This Book
Marketing Research, Global Edition is a business and marketing text by Alvin C. Burns and Ann Veeck.
The book focuses on marketing research as an area of study and professional practice.
Its global edition framing indicates an international perspective relevant to learners and readers exploring marketing in a worldwide context.
This title may be useful for students and professionals seeking a structured introduction to marketing research.
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