数据为王·颠覆营销:移动时代的大数据精准营销 (Chinese Edition)
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数据为王·颠覆营销:移动时代的大数据精准营销 (Chinese Edition)

by 张毅, 艾媒咨询研究院

Business Marketing Big Data
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A guide to leveraging big data for targeted marketing strategies in the mobile age.

About This Book

This book examines the role of data in modern marketing approaches.

It discusses strategies for using big data to reach audiences effectively.

Readers will learn about precision marketing techniques in a mobile-first world.

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I will be using this book for: