Marketing Research: An Applied Orientation, Global Edition
Marketing Research: An Applied Orientation, Global Edition offers a practical introduction to marketing research from Naresh K. Malhotra. With a global perspective and an emphasis on application, it provides a foundation for understanding how research supports marketing practice and informed decision-making.
About This Book
Marketing Research: An Applied Orientation, Global Edition presents marketing research through an applied and globally oriented perspective.
Written by Naresh K. Malhotra, the book focuses on the role of research within marketing practice and decision-making.
Its broad treatment makes it suitable for readers seeking an educational foundation in marketing research.
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