Consumer Behavior (What's New in Marketing)
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Consumer Behavior (What's New in Marketing)

by Leon Schiffman, Joseph Wisenblit

Business Marketing consumer psychology
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Consumer Behavior (What's New in Marketing) is a focused marketing title by Leon Schiffman and Joseph Wisenblit. It addresses consumer behavior as an area of study within marketing and may be useful for readers seeking an introduction or reference on the subject.

ASIN B07R8FZRHN Views 105 Publisher Pearson Year 2018 Edition 12 Format Kindle Edition Product Group Digital Ebook Purchas Pages 508 Created June 14, 2026 Updated October 20, 2026
About This Book

Consumer Behavior (What's New in Marketing) focuses on the relationship between consumer behavior and marketing.

The book is authored by Leon Schiffman and Joseph Wisenblit.

It may serve as a resource for readers seeking material on consumer behavior in a marketing context.

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I will be using this book for:
2 total votes