Consumer Behavior (What's New in Marketing)
by Leon Schiffman, Joseph Wisenblit
An essential resource examining the psychological and social factors that drive consumer decisions and shape effective marketing strategies.
About This Book
Consumer Behavior (What's New in Marketing) explores the key factors that influence how consumers make purchasing decisions.
The text examines psychological, social, and cultural elements that shape buyer behavior in modern markets.
Readers gain insight into how businesses can apply behavioral research to improve marketing effectiveness.
The book presents updated frameworks and models relevant to contemporary marketing practice.
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