Marketing Research

by Alvin Burns, Ann Veeck

Business Marketing Research Methods

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An essential resource covering marketing research methods, concepts, and applications for students and professionals.

ASIN B07R6B553M Views 144 Publisher Pearson Year 2019 Edition 9 Format Kindle Edition Product Group Digital Ebook Purchas Pages 526 Created February 08, 2026 Updated July 25, 2026

About This Book

Marketing Research provides foundational knowledge for understanding research methods in marketing.

The text covers essential concepts and practices relevant to marketing professionals and students.

Readers gain insight into the role of research in business decision-making.

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